BW Confidential - Issue #6 - May/June 2011 - (Page 18)

Launches Fragrance Jewelry brand Bulgari has come out with a new interpretation of its Jasmin Noir scent, which launched in 2008. The new offering, Mon Jamsin Noir is described as a more luminous version of the original, both in terms of its rendition of the jasmine flower and the bottle. The lighter fragrance, composed by Olivier Polge and Sophie Labbé of IFF, has a top accord of golden cedrat, a heart of sambac jasmine absolute and angel wing jasmine and a woody base. The scent comes in a transparent version of the faceted glass bottle of the Jasmin Noir fragrance and features a black organza ribbon at the neck. The fragrance is backed by a print ad campaign starring American actress Kirsten Dunst. Launch: April Prices: 50ml EdP - €75; 75ml EdP - €95 Another ‘sport’ fragrance for men is hitting the market this spring, this time from Armani (L’Oréal). The new scent is for the Armani Code franchise, which launched in 2004. The fragrance, composed by Jacques Cavallier of Firmenich, begins with a mint top note and has a 5% concentration of Ambrox in the heart, which L’Oréal claims is a first in perfumery. Another element that the company says set the fragrance apart is the molecular and CO2 extraction, which better isolate the ingredients. The scent comes in the curved Code bottle covered with polyurethane film for a soft-touch effect and is topped with a brushed metal cap. Launch: April Prices: 30ml - €43.50; 50ml - €55.50; 75ml - €66.50 Pacific Creation Parfum et Beauté is targeting an older consumer with its new eau de toilette for the Lolita Lempicka brand. The fragrance is intended to appeal to consumers of the brand’s first fragrance, launched in 1997 who have now grown up. Its positioning is meant to be “less innocent and convey the taste of sin.” The scent, composed by Annick Ménardo of Firmenich is described a fruity, woody floral, with top notes of lemon zest and apricot, a heart of iris and sambac jasmine and an incense base. It comes in a bottle that is supposed to represent an apple with a bite taken out of it. Launch: May Prices: 30ml EdT - €46.60; 50ml EdT - €60; 80ml EdT - €77 Italy-based Euroitalia is rolling out a new men’s fragrance for the Moschino brand. Called Moschino Forever, the fragrance is described as an aromatic fougere, with notes of kumquat and star anise and a heart of clary sage, black pepper and tonka bean. It comes in a squareshaped glass bottle whose cap is in the form of the Moschino logo in silver relief, reminiscent of Moschino belt buckles. The ad campaign features British model Josh Beech. Launch: March (Italy), April-May in Europe with worldwide rollout following Prices: 30ml EdT - €38.50; 50ml EdT - €51; 100ml EdT - €69 18 May-June 2011 - N°6 - BW Confidential

Table of Contents for the Digital Edition of BW Confidential - Issue #6 - May/June 2011

Cover
Comment
Contents
Update
- Brand & retail news recap
- Digital digest
- Companies on the move
Take note
- Market facts, figures & trends
Best of BW
- Highlights from our e-publication
Launches
- The latest in fragrance, skincare & make-up
Interview
- Puig ceo Marc Puig
Insight: Skincare
- Category overview
- Department store initiatives
- Perfumeries
- The latest trends
Wellness
- Discounting in spas
- Spa case studies
Retail
- New store concepts
Travel retail
- Market analysis: Asia & Middle East
- Chinese travelers
Radar
- Four up-and-coming beauty brands
Market watch: China
- Analysis: country overview
- Industry roundtable
- Prestige retailing
- E-commerce
Packaging
- Decoration techniques
Last word
- LPK Beauty vp group creative director Liz Grubow

BW Confidential - Issue #6 - May/June 2011