BW Confidential - Issue #6 - May/June 2011 - (Page 14)

Take note credit: stock.xchng Market trends & indicators A snapshot of the latest market facts, figures and trends Brand analysis Lancôme, Mary Kay and Elizabeth Arden took the top rankings in the cosmetics category of the Customer Loyalty Engagement Index carried out by US-based consultancy Brand Keys. The company stated that for the 48 brands tracked in the cosmetics category, attributes relating to “experience” and “authentic innovation” in products and services had the strongest impact on customer decision-making and engagement with brands. It also highlighted that brand value is increasingly defined in terms of “delight” for the consumer and the overall experience consumers have when they interact with a brand, rather than just in terms of price. In the prestige category, Estée Lauder and Clinique came in second and third in the rankings after Lancôme, while in mass the top-three brands in the index were Mary Kay, Maybelline and Cover Girl. Customer Loyalty Engagement Index 2011 Ranking 1 2 3 4 5 Luxury cosmetics Lancôme Estée Lauder Clinique Chanel Shiseido Mass cosmetics Mary Kay Maybelline Cover Girl L’Oréal Paris Max Factor & Sephora Luxury facial moisturizers Elizabeth Arden Lancôme Clarins Clinique Estée Lauder Mass facial moisturizers Mary Kay L’Oréal Paris Avon Ponds Nivea & Olay Source: Brand Keys Some 46,000 consumers aged 18 to 65 in the US took part in the survey The professional skincare market rebounded in Europe and the US in 2010, according to data from US-based market research group Kline & Company. The group said that sales of professional skincare were up by 3% in Europe, following a 3.3% decline in 2009, while in the US, sales increased by 2.7%. In Japan however, sales in the category were flat. Beauty institutes are the still the leading channels in Europe, where they account for 59% of the market, and in Japan, where they have a 68% market share. In the US, spas and salons is still the largest channel, although its share continues to decline due to competition from other distribution channels and the general market for facial treatment products. Medical care providers is the channel that saw the highest growth across all regions in 2010. Over the next five years the professional skincare market is expected to increase at a compound annual growth rate of 4.2% in Europe, 6.7% in the US, and 2.6% in Japan. May-June 2011 - N°6 - BW Confidential Market segments 14

Table of Contents for the Digital Edition of BW Confidential - Issue #6 - May/June 2011

Cover
Comment
Contents
Update
- Brand & retail news recap
- Digital digest
- Companies on the move
Take note
- Market facts, figures & trends
Best of BW
- Highlights from our e-publication
Launches
- The latest in fragrance, skincare & make-up
Interview
- Puig ceo Marc Puig
Insight: Skincare
- Category overview
- Department store initiatives
- Perfumeries
- The latest trends
Wellness
- Discounting in spas
- Spa case studies
Retail
- New store concepts
Travel retail
- Market analysis: Asia & Middle East
- Chinese travelers
Radar
- Four up-and-coming beauty brands
Market watch: China
- Analysis: country overview
- Industry roundtable
- Prestige retailing
- E-commerce
Packaging
- Decoration techniques
Last word
- LPK Beauty vp group creative director Liz Grubow

BW Confidential - Issue #6 - May/June 2011